Football Management

Commentary on the management of over 160 English football clubs by Dr John Beech, winner of the FSF Writer of the Year Award 2009/10 Twitter: @JohnBeech Curator of! Football Finance

Update on Cheltenham Town

Posted by John Beech on April 29, 2009

On April 3 I commented on the financial woes of Cheltenham Town, and how their request for a loan of £100,000 from the local council had become bogged down in problems of conflict of interest (1).

Things are looking a shade brighter for the club financially (if rather less so on the pitch – they now face next season in League 2). The Board have decided that they no longer need to seek the loan, citing cost saving measures and (unspecified) new alternative income streams (2). The latter may well refer to their success in attracting, for the first time, a ground sponsor, Abbey Business Equipment (3).

No club facing the drop these days can look forward to the future with any great sense of hope, but Cheltenham would appear to have more grounds for cautious optimism than they did a month ago.


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