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Sign of the times
Posted on April 19, 2010
Did you know that “PepsiCo has tied up with Microsoft Advertising to launch a digital campaign“, and furthermore that this is part of Pepsi’s ambush marketing strategy? No? Well, it’s all reported here, and it’s to do with the World Cup! If ambush marketing is a term you are not familiar with, my colleagues Nick […]
Posted in Ethics, Marketing | Leave a Comment »
Kettering Town and the enigmatic Imraan Ladak
Posted on January 18, 2010
Trying to find the single adjective to describe someone in a headline is often difficult, but in the case of Kettering Town’s Imraan Ladak ‘enigmatic’ readily springs to mind. The club has a long history and, for many years, slowly but surely, clawed their way up the pyramid. In 1974 they applied to the Football […]
Posted in Benefactors, Football Association, Governance, Ownership, Stadium | 5 Comments »
